The initial step before hiring a marketing agency is to understand what it is. Digital marketing looks like a maze for many. Actually, we understand why. There is almost no proper knowledge of what marketing does.
So, let's start with terms.
- Marketing is the art of understanding your target audience, then building and maintaining a strong relationship with these people. The key goal of any marketer is pretty prosaic: convince people to give you their hard-earned money in exchange for your product. It is as simple as that.