Emotional marketing: Make your audience feel the story

Fact-based marketing is a new term for an old phenomenon. It simply means that a marketer has to be fully aware of his client's audience. The information that is used to create an effective ad, using the fact-based method, is based only on facts.

Of course, you have to understand what your customers want and need. However, it doesn't mean that bombing potential clients with facts only will help.

The latest research shows that fact-based marketing works well only when it touches customers’ emotions. Emotional marketing is the best way to use a fact-based strategy, and don't lose the audience. Today we will cover the advantages of emotional storytelling, using facts the way they actually work. Let's also master the art of working with emotions. It is high time to start!

Emotional marketing is based on persuading humans’ emotions. The theory is as old as the world, but it still works. An effective ad, according to emotional marketing, is the one that connects a customer to the product. When a product is advertised the way it provokes emotions, it simplifies the selling itself. People are similar, they feel the same emotions, face similar problems, and sure, they all want to solve them.

Have you heard the idea that we are not interested in the solution anymore? The process of coping with the issue became way more important. The emotions your audience feels when they see the ad, influence the sales.

According to many pieces of research, any strong emotion can help with attracting attention and selling a product. It doesn't mean whether you rely on anger, fear, or happiness. Any powerful emotion will work out. The main rule is to present the product the way it looks attractive.

This quintet is successfully used in a lot of popular ads. Starting with BMW and finishing with Coca-Cola. Marketers have mastered the art of manipulating emotions, and it's actually good. Emotional ads are more memorable, selling, and creative.

It is pretty simple. First, you are a human, so you feel all the same emotions your customers do. It means the key to creating a powerful emotional ad is in you. Understand what touches you first, then compare it to the product you are advertising. Is there any connection?

In any case, there are many ways of creating a positive image of a product via emotions. Clients will remember what they feel while watching the ad. Make them fear then offer a solution, and you win. Strong emotions always work.

Just remember that all the emotions you appeal to should be honest. The audience feels the lie, same as you do. That's why a good ad is a fair ad.

A good ad is a mix of facts and emotions. Only facts won't work, as people won't feel anything about them. However, just emotions are also a bad idea. They better go together with something your audience can check.

Facts and emotions mixed in a narrative amaze. Storytelling is a new trend that will stay with us for a long time. Maybe you've noticed that influencers do not post anything like “Good morning” stories or simple facts about their routine. They were the first who noticed that pure facts barely work.

Create a story, make your audience follow the narrative to watch the ad to the end. That is a good lifehack of creating a powerful ad in 2022.

Emotional videos often go viral. The audience requires the show. Give it to them, and stand out from the competition.