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B2B MARKETING STRATEGY

Rebranding & PPC/SEO website for a storage provider.
Project duration
8 months (still going on)
Team
  • 1 product manager
  • 1 designer
  • 1 PPC specialist
  • 1 SEO specialist
  • 1 copywriter
  • 1 content manager
Live
www.whs.hecny.ru
Alexey Sveshnikov
Development Director, Hecny Group Russia
In the spring of 2020, we turned to Castle Marketing Agency and its head Yuliya to increase traffic to our site through search engines. The site was analyzed, a targeted plan was made. As a result of the work already in the 8th month of cooperation traffic figures have significantly exceeded the planned.
HECNY GROUP RUSSIA
PROJECT IN DETAILS
Sources
Hecny Group used a website that looked outdated technically and visually. While SEO rankings were still good a few years ago, you could see a clear downward trend. Stock orders were only coming in through employees' personal contacts. There were no orders from the Internet in spite of expensive placement in directories. The occupancy of the warehouse was 35%.
1
Сhallenge
Because the structure of the website had suffered over the years and the review was lacking, a digital transformation was required: a complete rebranding, including a relaunch of the website, to maintain and improve the existing SEO rankings, launching search advertising in Google and Yandex.
2
Solution
After extensive market research and repositioning of the brand, we completely overhauled the UI and visual communication. The result was a site with a thoughtful SEO structure. All existing URLs and therefore SEO rankings for the new website were retained.
At the request of the clients, we manage the traffic and reduce the number of conversions when the warehouse is 90% full. The warehouse is currently at 80% occupancy on a consistent basis.
3
Result
Hecny Group now benefits from a new website built using state-of-the-art technology. Mobile and optimized for responsiveness, it has top-notch page speed values. There is also a user-friendly CMS so that Hecny can adapt its content independently at any time and receive customers not only for warehouse services but also for all logistics services.
4
WHAT ARE THE HECNY GROUP BENEFITS

Only 6 months after the relaunch, the first successes are becoming apparent.

Organic visitors
+ 70%
Leads
+ 130%
Session duration
+ 265%
Bounce Rate
- 330%
Branding Effect
Invaluable
DISCOVER WHAT THE REBRANDING LOOKS LIKE

WHAT WE CAN DO FOR YOU

RESEARCH

AND

ANALYTICS


We provide customized research solutions and data analytics services for mid-sized to large enterprises

STRATEGIC MARKETING CONSULTING


We generate warm leads, secure new customers, and accelerate revenue streams.

SEO



The personalized innovative audit from SEO specialists with more than 8 years of experience.

PAID

ADVERTISING


Setup of advertising accounts. PPC campaign management.

Audit. Analytics. Consultation.

EMAIL

MARKETING


Email marketing campaigns are the most paying out and one of the most effective sales channels.

SOCIAL

MEDIA


We find audiences that generate the most advertising spend and select the most appropriate ad formats.

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Do you need support in automating your processes?

Let's talk!

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E-Mail: team@castlemarketing.lt
Phone: +370 6 835 68 31